What is Search Engine Optimization [SEO]?

SEO is the industry [buzz] term for enhancing a websites "search engine friendliness". This is a great place to start your marketing campaign. By optimizing your site for search engine crawlers (aka "bots"), you can help increase your ranking within the "organic" (non-sponsored) result listings.

Many companies will tell you they have the "secret" to getting listed high in the search engines by "optimizing" your site. Beware of these outlandish guarantees! While it is possible to "optimize" a website for better search results, there is unfortunately, no single factor or secret backdoor that will drive your site to a top 10 ranking in the "organic" result set. The reason is both simple and complex at the same time. The major search engines (Yahoo and Google) use a combination of titles, keywords, keyword relavency, page content, links etc... to rank sites in the index. The algorithems used in the ranking are top secret and thus, there is no magic bullet. Please don't take our word for it, read for yourself:

How is Intellutions different?

Intellutions takes an honest approach to search engine optimization. Each website is different. We have clients come to us with websites that are simply not search engine friendly. We make the appropriate enhancements and measure the results throughout the process. In other cases, we have clients with optimized websites in very competitive markets, where even an enhanced website does not achieve a high ranking. In these cases, we try to be realistic and look for alternatives such as "Pay Per Click" [PPC] or Sponsored listings. A combination of both approaches often produces the best results.

What type of results should I expect?

You should expect continued improvement, over time, in the organic listings. The degree to which your site improves in the listings depends heavily on your keyword competition. Setting realistic expectations is very important for both Intellutions and our client.

Sign up for "The Works" SEO Package from Intellutions: Click Here

Paid Listings, Sponsor & Pay-Per-Click (PPC)

There are two major "Pay Per Click" (PPC) services available on the internet. They are Yahoo Marketing Services (formerly Overture) and Adwords (by Google). These programs allow you to bid on search terms. It's a competitive market and PPC rates can vary from a $0.10 to $5.00 or more. Intellutions can do the research with you to find terms that will drive targeted traffic to your site and stay within your marketing budget.

Yahoo also offers a paid business listing service. This service plays a large role in Yahoo's "Yellow Pages" and "Business Directory". The service is approximately $300 annually for this type of listing.

How can Intellutions help?

Intellutions will help you set-up your Yahoo Search Marketing (formerly Overture) and/or Adwords (Google) accounts. We will also help you research the right keywords to meet your target audience and budget.

For interested clients, we can set-up and manage your entire PPC campaign from start to finish.